HOOM activates your vagus nerve through guided humming — the body's built-in calm switch. No breathwork. No meditation. No 20-minute commitment.
Every HOOM session follows the same simple rhythm. No instructions to memorize, no app to fight with — just three counts that quietly rewire your stress response.
Four counts through the nose. Slow, low, into the belly. The body starts to recognize that nothing is wrong.
Eight counts of low "mmmmm." The vibration travels down the vagus nerve — the body's calm switch — and the sympathetic spike begins to drop.
Five cycles. Sixty seconds. You step out into a measurably different nervous system than the one you walked in with.
Meditation expects a window most parents, founders, and anyone with a calendar simply doesn't have.
Breathwork apps promise change — but only after months of compliance you'll likely never sustain.
Real stress doesn't wait for your routine. It hits in traffic, mid-meeting, at 2 AM with a racing mind.
HOOM is not a journey. It's an intervention — a precise, repeatable way to interrupt stress at the level of your nervous system, in less time than it takes to refresh your inbox.
Press the reset buttonIt runs from your brainstem, through your throat and chest, down to your gut. When you hum, the vibration travels along it — and your body shifts out of fight-or-flight into rest-and-digest. The science is well-established. HOOM just makes it a daily habit.
From traffic jams to bedtime to the second before you say something you'll regret. Each Moment is a calibrated 60-second to 6-minute hum, designed for a specific state.
4 min · Hum low · for racing thoughts and pounding hearts.
3 min · Hum bright · the post-lunch antidote, no caffeine.
3 min · Hum mid · the same pitch, every round. Anchor.
5 min · Hum descending · for clenched jaws and tight shoulders.
6 min · Hum lowest · the screen dims with you.
2 min · Hum rising · sets your tone for the next eight hours.
3 min · Hum nasal · resets the space behind your eyes.
2 min · Hum steady · hear yourself sound calm.
4 min · Hum low · for when attention has left the room.
3 min · Hum firm · cravings peak in under three minutes.
Every nervous system is different. HOOM's onboarding maps your unique resonance profile — where you feel the hum, how strongly, and how your body responds — then tunes every session to match.
Just like your body. Just like your mind. The more you press the reset button, the lower your baseline drops — and the faster you recover when stress hits next.
See every hum. Watch the curve bend.
Daily reps build vagal tone over weeks.
A calmer default state, by design.
| Meditation apps | HOOM | |
|---|---|---|
| Time per session | 10–30 min | 60 sec |
| Time to feel a shift | Weeks of practice | This session |
| What's required | Quiet room, full attention | A closed mouth |
| Mechanism | Trains attention | Activates vagus nerve |
| Use mid-day | Hard to fit in | Designed for it |
| Streak guilt | Constant | Zero |
Stack HOOM with whatever else you already do. It plays well with therapy, exercise, prayer, breathwork, and yes — meditation.
HOOM is brand new on the App Store. The science is decades old. The product is days old. If you try it now, you're not arriving late to a crowded app — you're shaping how this practice gets built.
Email me. I read everything. Early feedback shapes the next release.
All 10 Moments, daily live sessions, your personal HOOM profile. No credit card friction to feel it work.
Subscribe now and your $49/yr rate is yours, even when we raise it later.
HOOM didn't invent humming. We just made the practice frictionless. The underlying mechanisms have been studied for decades — here's where to start if you want to read for yourself.
Weitzberg & Lundberg, American Journal of Respiratory and Critical Care Medicine, 2002. Showed a roughly 15-fold increase in NO during humming vs. quiet breathing — the foundational study.
Stephen Porges, The Polyvagal Theory (W. W. Norton, 2011). Establishes the vagus nerve's role in social engagement and stress recovery — the framework most clinicians use today.
Lehrer & Gevirtz, Frontiers in Psychology, 2014. Reviews the evidence that long-exhale breathing patterns measurably increase heart rate variability — a key marker of vagal tone.
Trivedi et al., International Journal of Yoga, 2023. Recent review of the cardiac and respiratory effects of the traditional humming-bee pranayama practice that HOOM is built on.
HOOM is a wellness tool, not a medical device. It's not a substitute for clinical care. If you're managing a diagnosed condition, please loop in your clinician.
HOOM didn't start as an app. It started in a car seat.
My infant son hates the car. Hates it. The only thing — the only thing — that ever calmed him down was when my wife and I started humming to him. Not singing. Not shushing. Humming. Within seconds, his whole body would soften.
And here's the thing — babies can't fake regulation.
"A toddler can pretend. An adult can absolutely pretend. But an infant nervous system either calms down or it doesn't. There's no performance. So when humming worked — every time — I knew something real was happening.
I started reading. Turns out the science was already there, hiding in plain sight: vagus nerve activation, nasal nitric oxide, parasympathetic shift, the lot. Decades of peer-reviewed research, all pointing at this thing my wife and I had stumbled into during rush hour in Chicago traffic.
So I built HOOM. The same tool that calmed my son, designed for the nervous system you walk around with every day.
Sixty seconds from now, your nervous system will be in a different place. Take control of your state.